Is BrandGraph automatically published to my website?
No. BrandGraph produces draft assets - such as llms.txt and schema blocks - that a person reviews and publishes. Nothing is auto-deployed.
Structured brand layer
What is BrandGraph?
BrandGraph is the structured, machine-readable record Trocial builds from a scan: company facts, products, capabilities, markets, proof, citations, competitive context, and any brand information a team has explicitly approved. It is the foundation Trocial uses to help AI systems understand a company accurately, and the source data behind the AI Recommendation Profile.
What goes into BrandGraph
Company facts (category, core offer, target customer, geography) extracted during a scan, each with a confidence level. Products and capabilities described in plain, extractable terms. Markets served. Proof - the evidence a model can cite for a given claim. Citations - sources that already reference the brand. Competitive context - how the brand compares to named alternatives in the same buyer-intent answers. Approved brand information - facts a team has confirmed are correct and ready for AI systems to use.
Why a structured layer matters
AI systems assemble answers from fragments, not full pages. A structured, consistent record reduces the chance that a model has to guess at a fact, or picks up a stale or incorrect detail from an outdated page. This is the same principle behind Trocial’s technical and entity readiness check: crawlability, schema, and proof consistency all feed the same underlying goal.
How it is used today
From a completed scan, Trocial can generate a draft llms.txt file and structured schema blocks based on BrandGraph facts, for a team to review and publish themselves. Trocial does not auto-publish these to a customer’s website - every draft is reviewed by a person first.
How BrandGraph connects to the rest of a scan
BrandGraph facts feed the "what AI understands about the brand" section of every AI Recommendation Profile, and low-confidence or missing facts there are what drive several of the items in the Priority Opportunities queue - so improving BrandGraph and improving the score are the same underlying work.
Frequently asked questions
How is BrandGraph different from the AI Recommendation Profile?
BrandGraph is the structured fact layer extracted and approved during a scan. The AI Recommendation Profile is the scorecard (AI Visibility, Recommendation Share, Competitive Position, Citation Strength, Brand Accuracy, Priority Opportunities) built from checking that brand against real AI provider answers.